A little placed called…
The thing I like best about good cartoon is that they’re usually only a step or two from the truth (or very often the truth in a new context) That’s what makes them funny. It’s not likely, but it could happen with a bit of fudge. This one is only four… five? steps from the truth. That’s kinda close, right?
In other news, the Twitter handbook I’ve been working on lately is coming along nicely. Most of the very basic ground work section has been completed. The next sections will be a bit more like case studies than actual instructions, but it seems that it’s just as valuable to see how other people are using as learning how to use it. It seems like so many people want to peg it into a single “thing”. As a creative, I tend to resist that urge. It’s not just for brand management. It’s not just for microblogging. It can be used to promote sales. It doesn’t need to be this or that or in-between. Sure, we can look at previous uses and determine “what works and what doesn’t”, but we can also find new creative solutions to the same problems. That’s why creatives are so valuable: we take a new look at a problem and find a way to solve it that obeys the criteria while taking an approach that can keep it effective. The whole design process could really be compared to problem solving, but instead of numbers and variables we have client needs and constraints. And the best thing about math is that there isn’t always a single way to solve a problem. How many remember those bloody greater than or equal to systems of equation where the “solution” was often “one, many, or none”? It’s kind of like discovering that there are many solutions, and any of them could be equal, or finding one solution that works best, or concluding that the problem itself is flawed so there is no answer.
